Effective Date:  April 19, 2006

We have great respect for your privacy and are committed to protecting it while you are on our website. This Privacy Policy outlines how we treat any information we collect from you while on the Childbirth Connection (formerly Maternity Center) website at www.childbirthconnection.org (“Site”).  It does not apply to information which we may collect by means other than over the Internet.  
By using this Site, you are consenting to the terms set forth in this Privacy Policy in effect at the time you use this Site.  If you do not agree to the terms of this Privacy Policy, please do not use the Site.  For other terms and conditions that apply to your use of the Site, please review our Terms of Use.

Your California Privacy Rights

The following only applies to California residents.

Childbirth Connection may from time to time share your personally identifiable information with our subsidiaries, affiliates, sponsors, partners, advertisers or other third parties for their direct marketing purposes.  If you do not want us to share your personally identifiable information with such third parties for their direct marketing purposes, please let us know by e-mail at info@childbirthconnection.org . Your opt-out request will be processed within 30 days of the date on which we receive it.

For more information on how your personally identifiable information is collected and used, please read the remainder of our Privacy Policy.

Collection and Usage of Information

Personally Identifiable Information
As a general policy, no personally identifiable information is automatically collected from your visit to this Site.  However, in certain circumstances, you may be asked to provide us with some specific information about yourself in order to use certain features on this Site or to take advantage of certain opportunities that we may offer through this Site.  For example:
  • E-mail Alerts and Newsletters: If you wish to receive our e-mail alerts and online newsletter, you will be asked to provide your e-mail address. This information will be used to subscribe you to the e-mail alerts and newsletters you requested.
  • Online Donations: If you wish to make an online donation to Childbirth Connection, you will be asked to provide, at a minimum, your name, mailing address, e-mail address, credit card and billing information. This information will be used to process your online donation.  For more information about online donations, please see the Online Donations category below.
  • Promotions, Sweepstakes, and Contests: This Site may, from time to time, offer special promotions, sweepstakes and/or contests. If you choose to participate, you will be required to provide your name, address, e-mail address, and/or date of birth, as well as other information about you that is relevant to the specific promotion, sweepstakes or contest. Such information will be used to select the winners, to notify you if you win one of the sweepstakes and/or contests, and otherwise in connection with the administration of the promotion, sweepstakes or contest. We also reserve the right to share this information with any of the promotion, sweepstakes or contest sponsors or partners and use the information for any other purpose disclosed to you in the applicable terms and conditions.
Please note that any information you submit on this Site will be used (i) to carry out your requests and respond to your inquiries, (ii) in accordance with the terms set forth herein, and (iii) as otherwise disclosed at the point where such information is collected or in any additional terms and conditions applicable to the particular feature of this Site.  Please also note that in order to carry out your requests and respond to your inquiries, we may share your personally identifiable information with third parties that perform functions on our behalf, such as companies or individuals that participate in our promotions, administer our promotions, provide marketing or promotional assistance, process credit card payments, analyze data or provide customer service (but such information will be shared only to the extent they need such information to perform their functions). You may always direct us (by contacting us at the address listed below) not to share your personally identifiable information with these parties or not to use your personally identifiable information to provide you with such information or offers. Except as provided herein, your personally identifiable information will not be provided to any third parties without prior approval from you.

We reserve the right to disclose any personally identifiable or non-personally identifiable information if we are required to do so by law or if we reasonably believe that such action is necessary in order to: (a) fulfill a government request; (b) conform with the requirements of the law or to comply with legal process served on us; (c) to protect or defend our legal rights or property, this Site, or its users; or (d) in an emergency to protect the health and safety of this Site’s users or the general public.

Non-Personal Information
From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they “click” on.  We collect this information through the use of technologies such as “cookies” and “IP addresses”, which are commonly used by most websites.  You can have the option of deciding whether or not to accept a cookie by resetting your browser to notify you whenever a cookie is being sent to your hard drive. You may also delete a cookie manually from your hard drive. Please note, however, that some parts of this Site will not function properly or will be considerably slower if you refuse to accept a cookie or choose to disable your cookies settings.

We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors.  We may also group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners, sponsors, advertisers or other third parties, or in response to a government request.  However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.


You may choose not to receive any newsletter, e-mail or other communication from us at any time by either deselecting that particular type of communication from within your profile, or by e-mailing info@childbirthconnection.org with a removal request.

Online Donations

Online donations or purchases or products from this Site are processed over a secure server. Payment information such as credit card numbers are encrypted and used through their servers in order to process payments.

Donors will be included on financial appeals from Childbirth Connection. If you are a donor, and do not wish to receive future correspondence from Childbirth Connection, you may elect to remove yourself by e-mailing info@childbirthconnection.org.


From time to time, we may conduct surveys on this Site. If you decide to participate, you may be asked to provide certain demographic information (such as your gender, date of birth and zip code). We may use the information that you submit, including your responses to the survey questionnaires, for the purpose(s) identified to you prior to your participation in the survey. In some cases, we may publish the results of the survey, but only as aggregate information. As we may be conducting certain surveys with our advertisers, sponsors or other third parties, we may also share the results of such surveys with such third parties, but in no event will the results personally identify you.

Keeping Your Information Secure

We have reasonable and appropriate security measures in place to protect against the loss, misuse and alteration of the information under our control. Please be advised, however, that while we strive to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personally identifiable information.

Transfer of Assets

As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or all or substantially all of our assets, personally identifiable information, non-personally identifiable information, and any other information that we have collected about the users of this Site will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.

Outside Links and Resources

Childbirth Connection may refer you to other websites and third-party resources. Childbirth Connection is not responsible for the content of other websites, and the link does not imply that Childbirth Connection endorses these sites or resources. As with any website, you should read the privacy policy of that website before submitting any information to them.

Children Under 13

This Site is not directed to children under 13.  We do not knowingly collect personally identifiable information from anyone under 13 years of age, except for the limited circumstances described below.  In the event a child under the age of 13 submits a question to us on this Site and identifies his or her age, we may use the child’s e-mail address for the sole purpose of responding to the child’s question on a one-time-only basis.  However, we will not use the child’s e-mail address to recontact the child and we will delete it from our records once we have responded.  If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.

Contact Information

If you have questions or comments about our privacy practices, or if you wish to review or amend any personally identifiable information you have provided, you can contact us at:
Childbirth Connection

© 2016 National Partnership for Women & Families. All rights reserved.

Founded in 1918, Childbirth Connection has joined forces with and become a core program of the National Partnership for Women & Families. Together, these two women's health powerhouses are transforming maternity care in the United States.